Bits and pieces of different projects.

PUMA x WAREHOUSE

Design Born from Dubai's Landscape: At the heart of the new partnership was a distinctive co-branding system that drew inspiration from the 9 Warehouse Gym locations scattered across Dubai. Each location possesses its own character, each mirroring the city's diverse landscape. The gyms, while unique, share an unmistakable Warehouse Gym quality, and this is exactly what the branding looked to achieve.

YAS Marina Go all Out

Animation work done for Yas Marina Race Weekend. In preparation for Formula 1 Etihad Airways Abu Dhabi Grand Prix.

VO | Gary Rolf

Rolls Royce; Greater Good

A storytelling focused brand film for Rolls Roys to inspire positive impact, a brighter future and greater good.

Levi’s; Good Today, Better Tomorrow

W Yas For the Wild Ones

A pitch for W Yas Hotels, experimenting with Early Ai storytelling and storyboarding tools. AD + Edit: Seif Rashwan | VO + Concept: Gary Rolf | Tools: Midjourney + Premier

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ADIO: Why Abu Dhabi?